Dave Pinwell

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.
Tech News 26th March 2014 1155

Better quality music campaign

It was the early 70s… music was produced within grooves moulded into vinyl, rotating under a needle at 33 or 45 revolutions per minute.

Canadian singer songwriter Neil Young was hailed by music aficionados. He was famed for his amazing guitar playing, solo albums like Harvest and as one of Crosby, Stills, Nash and Young.

This week, in his late 60s, Young has bounced back into prominence, but as an entrepreneur not as a musician. He is looking to put high-quality music reproduction back into the marketplace.

He is frustrated that, because of digital compression, folk buying tracks as MP3 files are generally receiving an inferior reproduction quality than was achievable from those vinyl discs and cassette tapes of 40 years ago. Compression affects the quality of sound in the way it pixelates pictures and erodes their clarity.

In the old days, enthusiasts splashed out on a wall full of gear with separate amps, woofers and tweeters, high-fidelity installations generating sound quality most youngsters have only heard in the local cinema. Plugging an iPod into gear like that would not come close.

So, Young has just raised $2.5 million within two days of initiating a ‘Kickstarter’ campaign for a late 2014 launch of a product called Pono. The idea is to market a rival digital music standard which will hold up to 30 times as much data in a music track as an MP3 file and move reproduction quality forward. It could be time to blow the dust off those giant speakers.

Don’t know what the wife will say!

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.

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