Dave Pinwell

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.
Tech News 15th April 2015 1966

An April Fool? No, ‘The Future Of Shopping’Amazon

It Proved a good marketing wheeze by Amazon to launch a ridiculous sounding product at April Fools time.

People noticed, questioning the announcement’s authenticity, until it was confirmed to be for real.

This was the Stateside launch of a suite of self- adhesive, wi-fi enabled push buttons, labelled with the logos of common consumable brands, from washing powder to nappies, coffee to cheese.

Press one when stocks are low and Amazon sends a confirmation by text, waits half an hour for and cancellation, in case of a mistake, then treats it as an urgent replenishment order.

Picturing little white adhesive buttons scattered around the kitchen with labels like Tide, Huggies, Tassimo and Kraft, many thought it must be an April 1st scam.

Yet, no, this service – Amazon Dash – has gone live and has been billed as the “future of shopping.”

There are currently 264 different white button items in the catalogue, although this represents barely a rack in the enormous warehouse of supermarket lines stocked by Amazon Fresh.

The company has been providing its Amazon Fresh online supermarket service in a number of US cities since 2013 and rumours of a forthcoming UK launch are growing.

The quest to make shopping easier had already seen Amazon introduce a gizmo which builds and then downloads a shopping list by either recording voice instructions or scanning products in the larder.

When it comes to its new product, Amazon will accept only one order at a time from them, in case infants go on a button press fest.

Nevertheless, parents who decide to use these Dash devices will no doubt need to install them out of reach from playful hands!

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.

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