Dave Pinwell

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.
Google, Tech News 8th June 2015 1319

Photos App May Not Be Your ChumPhoto

There was a sharply polarised reaction to last week’s launch of Google’s new Photos App.

To some commentators it is a winner all the way.

Unlimited free cloud storage for snaps that will kick anything Apple, Flickr, Microsoft or Amazon are offering into the long grass.

For others, it is yet another bit of Google sleight of hand, designed to make money for them by duping us.

For the time being at least, Google will store a copy of every picture from your phone, tablet and PC for free up to a 16Mb size limit, with little or no quality degradation and help sort them into albums.

It can also add filters, create collages and turn a series of shots into mini-movies set to music.

Detractors, though, find warning bells ringing when Google says its approach to sorting the pictures involves scanning them to determine whether they are people, places or things.

It will recognise well-known landmarks and help you find that picture you took of the Trevi Fountain. It will also use facial recognition to group photos of the same person together, even if they have changed hairstyles or are ten years older.

According to the doomsayers, this is all valuable information that Google will use to sell advertising.

Upload thirty pictures of the same dog and suddenly you will be bombarded with ads for Pedigree Chum.

Upload regular batches of snaps from city breaks and Google will be using its fancy algorithms to figure out which capital you might want to fly off to next time. No such thing as a free lunch, they say.

Time will tell.

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.

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