Dave Pinwell

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.
Smartphones, Tech News 24th August 2018 225

Not So Smart Advert For Mobile Phone 

Sometimes we cannot help chuckling at news of others’ misfortunes. That was certainly the case for me when Huawei was caught cheating in its advertising.

In a recent advert for its recently released Nova 3 smartphone, a chap wants to take a selfie with his girlfriend.

She is reluctant, as she is loafing around without makeup.

He snaps, presses an option button and, voila, we see a super sharp, touched up, fully adjusted selfie in which she appears to have hit her cosmetics big time.

So far, so impressive, we might have thought, until someone spotted a snap, taken at the advert shoot, in actress Sarah Elshamy’s Instagram feed.

This showed a tripod mounted, top of the range Digital SLR camera peeking over the actor’s selfie stick length arm, presumably to take that touched up shot in the ad. Ooooops!

That came just two years after Huawei got caught doing a similar thing with a promotional shot published to big up the camera on their P9 phone.

That time they forgot about EXIF data, which showed the photo had actually been taken with a Canon EOS 5D camera equipped with a whopping great EF70-200mm telephoto lens!

There, perhaps, lies a lesson for us all.

EXIF data is information hidden in a digital image file alongside the photo itself.

It might include the geolocation at which the snap was taken and settings on the camera, as well as its make and model and the time and date.

As EXIF data is also easily read, for instance by using the Details panel of the File Properties option in Windows, making erroneous claims about an image is a risky business.

Dave Pinwell

Dave Pinwell is a prolific blogger and IT enthusiast and has kindly allowed us to reproduce his popular weekly IT Talk column first published in the Solihull News. Dave is also CEO of Colebridge Trust and SUSTAiN which play a key role in providing strategic support to Solihull’s Voluntary & Community sector. Dave has extensive experience in the IT sector, with roles including IT Director with Fujitsu Telecommunications Europe Ltd.

More Posts

Leave us a message